Every project is a blank canvas.
Brut Hotel is a boutique yet approachable hotel, appealing to all dwellers from business travelers to local staycationers. Guests come here to relax and reflect, with a host of outdoor amenities perfect for its location near the developing river.
Defining Brut Hotel’s brand identity was one of the first projects tackled by Labor Division. The Brut introduces tropical brutalism to Tulsa, OK with its stark concrete architecture softened by lush greenery and natural wood furnishings. This welcoming boutique hotel is wellness-driven with a fun yet serious side, guiding our approach to branding.
Due to the hotel’s relaxed nature and outdoor offerings, we crafted our logomark featuring the dweller. She represents many of The Brut’s core values and the values of their guests, embodying nature, adventure and reawakening. The gentle color palette is one of restfulness chosen to inspire reflection while remaining contemporary and fresh.
Additionally, our team was responsible for all photography and social media leading up to the hotel’s opening, garnering excitement and driving early engagement necessary to The Brut’s success.
