Packages start at $10k
Great branding doesn’t come from a single logo or color palette – it’s an entire identity. We engineer brands to work like a well-oiled machine, our process clear and intentional. This step-by-step guide ensures your brand doesn’t just look good – it performs.
Step 1
Gather insights from the client to create a clear and actionable project plan. “Where there is no vision, the people perish.”
Step 2
Brainstorm and refine ~200 name options based on themes, selecting one that anchors the brand (if your org/product needs a name).
Step 3
Define 15-20 visual nouns to shape the logomark.
Step 4
Sketch variations of the nouns, exploring unique combinations that tell stories through negative space, overlapping geometry or visual rhythm.
Step 5
Digitize the top sketches, converting them into high-potential logomark designs. Refine through rounds of feedback and finalize the logomark with typography and colors.
Step 6
Create all supporting visual assets, such as icons, patterns, badges, backgrounds and mockups.
Step 7
Compile guidelines to define brand voice and ensure consistent use of visuals across future applications.